Advertising jingles are memorable tunes that linger in our minds. TM Studios, based in Dallas, Texas, is a significant player in this space, being one of the largest jingles companies globally. With over 50 years of experience, they create audio such as jingles, slogans, and more, reaching over 40 million listeners daily.
TM Studios recognised the need to evolve and change with the times to survive. By becoming nimbler than competitors and attentively listening to customers’ needs, they began a process of reinvention. Finding ways to provide high-quality music and jingles without escalating costs became a central focus.
TM Studios implemented Cleanfeed to enable remote collaboration. Used by Creative Director, Dave Bethell, in his previous work, Cleanfeed allowed for a virtual yet high-quality studio experience, connecting musicians and clients from different locations.
Cleanfeed has become a staple in TM Studios’ workflow, allowing them to work remotely with talent all over the world. This flexibility has kept overheads low and offered better rates for clients. The simplicity and adaptability of Cleanfeed, combined with TM Studios’ innovative approach, have solidified the company’s standing in the audio production industry.